Design a postcard that best reflects the personality and style of a selected student in class.
Brian, a very intelligent individual who prides himself on his intellect and hopes to acquire a position in graphic design.
The postcard is intended to be sent to prospective clients, clearly showing the intellect and availability of its sender, Brian. This also shows Brian’s favorite color, purple. The design is also very simple and to the point, much like Brian.
Design a poster for torture awareness month that will help expand the demographic for cause.
National Religious Coalition Against Torture
The cut-out techniqueof creating the font implies the harsh and primitive nature of torture. Using red, white,and blue enforces patriotism and equality amongst all people. The wording of the second poster, "Waterboarding, it only feels like you're drowning", takes a more sarcastic approach in hopes of reaching a broader demographic through humor.
Redesign an ad for an existing brand to help expand their demographic and strengthen the brand.
Carhartt's Visibility Line of Clothing
The visibiltiy purposes are emphasized by showing the clothing against black and white backgrounds. Expanding the demographic's age group and gender is done through using a range of subjects to model the clothing. The taglines enforce the long-lasting nature of the product, its durability, and its outstanding quality.
Design a series of postcards reflecting a business of your choice
Anthropologie, Clothing & Home
Showcasing a sale in the vintage but trendy style of the store itself. The clothing and home goods tend to have a mash up of textures and patterns with a vintage flare, much like the postcards.
Redesign an existing logo and develop marketing and/or branding material.
The Lupus Foundation of America
The new logo is made up of a much thicker and rounder font, implying strength and stability. The 'u' letter gives an impression of hope and energy. These qualities alone are more inspiring for individuals living with lupus. The products for marketing were chosen to reflect health and fitness.
The infographic and brochure are very clear and direct to help ease the effort in educating the general public about this disease. The color palette is more vibrant and energized in comparison to the original color palette of gray and purple.
Type Specimen paired with an imaginative interpretation
Trebuchet was created by Microsoft primarily intended for clear reading on the web. With that said, I decided to incorporate the computer arrow in the above image. The second image is more focused on its clarity and easy readability, despite the circular shapes created.
Create a brochure to make a visually unappealing apartment complex live up to its high prices and trendy location.
The Flats at Dupont Circle
My approach to the brochure is to sell the lifestyle and trendy neighborhood, rather than the building and its amenities. Along with appealing images on the cover, I incorporated very positive testimonials on the interior as well as a map of its exact location. The color palette is meant to evoke a cool, modern feel to its viewer.
To create two theatre posters of a similar style and image based for a local theatre company
God of Carnage & Xanadu.
The storyline for God of Carnage involves a dinner date between two sets of parents who are looking to resolve their children's quarrals at school. However, at the end of the dinner, the parents end up fighting with eachother much like their children. The poster shows the calm before the storm, as the couple stands before the front door, unknowningly entering into a battle. A bold color palette reflects the intensity of the plotline and contrast between the characters. The silhouettes of the children inside those of the parents signifies the reasoning for their visit, and evidently outcome. Size: 17in.x22in.
The storyline of Xanadu follows the journey of a magical and beautiful Greek muse and her quest to inspire a struggling artist to create the first roller disco. The color palette of the poster is bright and bold to reflect the over the top nature of the 80's inspired show. Size: 17in.x22in.
Redesign a logo and business card to a cartography company looking to break into the digital era of map making
The logo for XNR quietly hints at its nature of business with a small compass tucked under the letter 'N'. The lines are clean and color palette subtle, creating a more modern feel to a somewhat ancient practice.
Sweetie's Treats Cupcakes
Brand a small startup cupcake business portraying a 1950's feel. This project is still currently in progress. The website is also being developed as well with the same look and feel of the logo and print materials.